Emma Ashford

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My interest in helping people to overcome challenges has always been a part of me.

I read books about therapy and personal development as a child and was fascinated by the potential we all have to live our best lives despite challenges we may face.

Training as a counsellor & Hypnotherapist..

(amongst other things) was a logical step for me and it helped me to build on my interests and passions. Over the years since establishing my private practice in 2011, I have worked with countless clients on widely varied issues. My goal is always to support you to move past whatever problems you are facing to find the state of peace and wellbeing you are looking for. I love to help you identify your strengths, develop coping mechanisms, learn how to better manage your thoughts and ultimately achieve your goals. I have developed my areas of specialism and my own unique methods that have been tried and tested over years of experience.

Emma Ashford

I am a mum of two..

..young children so I am a big believer in real world support and advice that fits into your life easily. I believe that every single one of us has the ability to change our lives when we make the decision to do something different, learn and grow. This is why Managing Minds exists - to empower you to find the techniques and strategies to support you to live a happier and more peaceful life, through of course knowing how to manage your mind.

I have Been Featured In:

BBC North
The Star Logo
The Guardian Logo
Natural Health Logo
HallamFM Logo
Healthy Logo

As well as being a regular contributor 

to the Sheffield Star advice section. I have also been interviewed on radio, in the Sheffield Star and feature on podcasts. I was a finalist for a National Business Award (2019) for my work inestablishing Sleep Seekers to help people overcome insomnia and sleep problems.

I run a number of workshops for other therapists and professionals as well as training sessions / speaking in areas such as sleep and stress management for companies such as NatWest and South Yorkshire Police.

Professional Experience


Snapshot Achievements

•10 years therapy practice supporting and empowering 100’s of clients 
•Developed my own highly effective models of working which have then been adapted to online resource centres to support consistent and lasting change 
•Finalist for an MPower national business award 
•Featured in The Guardian, Natural Health, Healthy Magazine, on Local Radio stations and featured on Look North TV news 

•First book published in 2013 •Trained in a huge range of therapeutic and behavioural change approaches including Integrative Counselling, Hypnotherapy, CBT and NLP 
•Trained 1500 police staff on shift work and sleep 
•Delivered training, workshops and key notes for various businesses and organisations 

Key Qualifications

A member of the British Association of Counselling and Psychotherapy (BACP), British Sleep Society (BSS) and General Hypnotherapy Register (GHR), Emma holds a Professional Diploma in Counselling and Psychotherapy, with a Certificate in Treating Insomnia and Sleep Disorders, Hypnotherapy Practitioner Diploma (HPD), Diploma in Hypnotherapy (DipH), Diploma in NLP (Neuro-Linguistic Programming) and Life Coaching, BACP Certificate in Resource Based Therapies (Positive Psychology, Motivational Interviewing, Brief Solution Focused Therapy, Brief Solution Focused Therapy with Difficult and Complex Clients), Certificate in Anxiety, Stress and Panic


Professional Bio

Trusted for her qualified expertise, experience, and empathy Emma brings a huge amount of understanding and reassurance to her work whilst maintaining a positive and often humorous attitude in difficult topic areas.

A highly-experienced psychotherapist, counsellor, NLP practitioner, hypnotherapist and coach specialising in sleep disorders, Emma has worked with hundreds of patients in private practice, where her unique SAFE Sleep FormulaTM helps her clients overcome their insomnia.
Emma was featured on BBC's Look North, advising on sleep during the Covid19 pandemic. 
Author of QuickCalm and an international speaker, Emma gives interviews on sleep education, the prevention of insomnia and protecting sleep. A trusted consultant and trainer, Emma provides sleep and stress management consultancy, talks, workshops and bespoke programmes for both private and public sector organisations such as NatWest and South Yorkshire Police.

A highly sought-after Insomnia Therapist, as her private practice waiting list in the UK grew, Emma embraced the opportunity of technology. Today, clients from all over the world, can be taken through the SAFE Sleep FormulaTM online, from the comfort of their own homes – with the same results. 

Managing Minds was created by Emma to empower people from all over the world to learn how to take control of their lives and wellbeing by managing their minds. This uses all her signature methods, developed over years of experience to manage problems such as stress, self esteem, assertiveness and many other issues.

I Am Also..

Head & Brain

A Well-Being Corporate Consultant

I have a programme of workshops and events run on various topics and will often arrange these on topics requested by clients.

Quick Calm Book

An Author

I am the author of ‘QuickCalm: Bringing moments of calm to busy lives’ which is full of five minute solutions for taking control of stress.

Head & Brain

CEO of SleepSeekers

Programmes that support and restore good quality, natural sleep. Helping insomniacs to shift workers get a good night’s sleep, every night.


Contact Me

Not sure if this is right for you and your circumstances? Just send me a message and I will answer your questions